Sinclair & Vaughn
Sinclair & Vaughn engineers the production systems that keep your editorial output reliable, on-brand, and measurable — whether your team has two people or twenty.
Most content programmes stall not because of a lack of ideas, but because the infrastructure underneath them was never designed for volume. Briefs live in inboxes. Approvals stall in Slack threads. Publish dates slip by days, then weeks. At Sinclair & Vaughn, we treat content production the way an engineer treats a manufacturing line — mapping each stage, removing friction, defining ownership, and building the feedback loops that make quality repeatable. The result is a cream-burgundy clarity running through every document, dashboard, and deadline: your team knows exactly what to produce, how to produce it, and how to tell if it worked.
Every engagement covers the four interdependent layers that determine whether a content programme scales or stalls.
We audit your existing output, map it against audience segments and business objectives, then produce a 12-month editorial calendar with clear content types, publishing cadences, and ownership assignments. No abstract frameworks — a working document your editors open on Monday morning.
We map your content lifecycle from brief to distribution, identify every handoff that causes delay, and configure the tooling — Notion, Airtable, or your preferred project management platform — so that status is always visible and nothing falls through the cracks.
A system is only as strong as the people running it. We run structured onboarding workshops for writers, editors, SEO leads, and commissioning managers, producing a shared style guide and a recorded walkthrough library your team can reference long after the engagement ends.
We connect your publishing output to Google Search Console, GA4, and your CRM so that every article carries an attributed revenue signal. Monthly reporting dashboards replace gut-feel decisions with data, letting you double down on content that earns its keep and cut what doesn't.
Before Sinclair & Vaughn, we published roughly six pieces a quarter — mostly whenever someone found time. Within three months of going live on their system, we were hitting sixteen pieces a month with a consistent tone and a measurable drop in our average cost-per-lead from organic search. The onboarding workshop alone was worth the engagement fee.
Niamh Doyle, Head of Marketing, Stackfield Dublin
Browse our service packages and find the right entry point for your team's current stage.
Based in Dundalk, Co. Louth, Sinclair & Vaughn works with companies from Drogheda to Dublin and with remote-first teams across the EU. Our engagements are structured as fixed-scope projects — no rolling retainers with vague deliverables, no hourly billing surprises. You receive a scoped proposal, a signed statement of work, and a delivery timeline before any work begins. We also hold EU GDPR compliance at the heart of every data-handling recommendation we make, because our clients' audiences deserve the same rigour their content does.